Purpose
What allows us, as human beings, to psychologically survive life on earth with all of it's pain, drama and challenges, is a sense of purpose and meaning" Barbara De Angelis Time to set sail In 2015 a global survey of 474 executives published by Harvard Business Review, and sponsored by EY Beacon Institute (a research/think tank run by Ernst & Young), showed that while most executives believe organisational purpose is important less than half said their company runs in a purpose driven way. They define purpose as “an aspirational reason for being which inspires and provides a call to action for an organisation and its partners and stakeholders and provides benefit to local and global society”. Their research suggests that purpose driven organisations enjoy better financial performance than others alongside other benefits. (You might like to look at figure 3 on page 4). A simpler way of thinking about purpose i...